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The approach is to address several key issues with a focused research effort.
Those issues are:
- What is the market for a renovated Capitol Theatre, in terms of
potential audiences, users, and programs?
- How would a renovated Capitol Theatre fit within the regional
inventory of facilities, both in terms of its local competitive
positioning and its ability to attract touring programs through
programming partnerships with comparable facilities in the region?
- Will the benefits of a reactivated Capitol Theatre justify the
expenditure necessary to renovate the facility?
The success of theatres of any size and shape is often a function of the
quality of the management team that can fund and execute effective marketing and
programming strategies. The test for the community is: Does the environment
necessary for a renovated Capitol Theatre to succeed exist? Resources,
leadership, and community support must be evaluated in this context.
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